VASCM: WiVi 2017 Registration Opens Today - March 15 in Paso Robles - Session Overview

Wed Jan 18 10:23:02 PST 2017

Registration opens today for WiVi, March 15 in Paso Robles. See the 
program and speakers listed below.

Cheers,
- Mary Lindsay

/**/
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*/*Conference and Tradeshow

*/*5th Annual

*/The largest gathering of wineries, growers, and vendors on the Central 
Coast./*
*/

*Attendee Registration opens TODAY!

<https://www.eiseverywhere.com/emarketing/go.php?i=374189&e=aW5mb0BtdW5zdmluZXlhcmQuY29t&l=http://www.wivicentralcoast.com/attendee/#ticketoptions>
*
*WHEN
*
March 15, 2017
*WHERE
*
Paso Robles Event Center

*WHAT TO EXPECT
*
_*General Session*_
*Jeff O’Neill, Owner, O’Neill Vintners & Distillers
Phil Markert, Sr. Sales Manager, Albertsons/Safeway
Elaine Brown, Wine Writer, JancisRobinson.com*
Join the General Session for an in-depth look at the Central Coast wine 
industry from three individuals who offer a unique perspective in our 
region. Jeff O’Neill recently invested in Paso Robles, purchasing Robert 
Hall Winery, Phil Markert has been buying wines for major grocery stores 
chains for 25 years and wine critic Elaine Brown has been a huge 
proponent of Central Coast wines. Their take on the Central Coast will 
be insightful and educational.

_*A Study in Phenolics*_
*Kevin Sass, Winemaker, Halter Ranch Vineyard
Dr. Federico Casassa, Cal Poly Viticulture & Enology Professor
Christian Roguenant, Winemaker, Niven Family Wines
Anthony Yount, Winemaker, Denner Vineyards*
Hear a practical breakdown and discussion of phenolics, how they relate 
to winemaking and taste a series of wines with analysis of their 
elements. Learn how winemakers from the Central Coast are using 
phenolics testing to make decisions in the cellar. Dr. Federico Casassa 
(Cal Poly) will discuss how the numbers of wine affect its taste while 
winemakers Christian Roguenant and Anthony Yount will bring a flight of 
wines to taste and discuss.

_*Harvest & Labor: Recaps, Updates and a Look Ahead*_
*Steve McIntyre, Proprietor, McIntyre Vineyards
Lowell Zelinski, Owner, Precision Ag Consulting*
Hear from industry experts about the 2016 harvest and changes to the 
labor laws that will affect your business. Steve McIntyre will provide 
an update on current labor laws, including H-2A Visa program for migrant 
workers, heat and illness, overtime, idle time and the minimum wage. 
Lowell Zelinski will offer a recap on the 2016 harvest and thoughts on 
what 2017 may bring.

_*Varietal Focus Tasting: Pinot Noir*_
*Lance Cutler, Wine Business Monthly
Greg Brewer, Winemaker, Brewer-Clifton
Josh Jensen, Winemaker, Calera
Sabrine Rodems, Winemaker, Wrath Wines*
Author and WBM Columnist Lance Cutler will take an in-depth look at 
Pinot Noir from the Central Coast and beyond. With three Central Coast 
wines, three Sonoma wines and one Burgundy, the event will offer 
attendees the opportunity to learn and taste several expressions of this 
noble grape and hear from winemakers on choices they make in working 
with Pinot Noir. This must-see tasting will fill up fast.

_*Vineyard Disease: Red Blotch & Beyond*_
*Rhonda Smith, Viticulture Farm Advisor, University of California 
Cooperative Extension (UCCE)
Lucas Pope, Vineyard Manager, Halter Ranch Vineyard
Michael Sipiora, Regional Viticulturist Napa, Treasury Wine Estates*
Get the latest research, education and vineyard perspective on vineyard 
diseases with a focus on Red Blotch. The panel will discuss how wineries 
are dealing with the reality of Red Blotch and how it affects vineyards 
and wine quality.

_*Vineyard Automation: Vineyards of the Future*_
*Jonathan Nagy, Winemaker, Byron Winery
Simon Graves, Director of Vineyard Operations, Treasury Wine Estates*
Presented here is a practical discussion of how vineyards have moved 
from manual labor to streamlined mechanization. New technology is 
affecting vineyard decisions from pruning to harvest. Hear how the 
automation can affect budget, wine quality and be integrated in premium 
wine production.

*DTC / Marketing Sessions*
_*What Makes An Outstanding Guest Experience?*_
*Barbara Talbott, formerly of Four Seasons Hotels & Resorts
Moderator: Morgen McLaughlin, Executive Director, Santa Barbara County 
Vintners’ Association*
With years of experience at Four Seasons, Barbara Talbott will offer 
insights into how quality guest experiences can build brands and create 
loyal customers. With perspective and experience from leading a luxury 
resort, Ms. Talbott will focus her conversation on building customer 
service that can set brands apart.

_*CRMs and How They Work With Your Digital Marketing Plan*_
*Speaker: Sandra Hess, Founder, DTC Wine Workshops
*
*_Breaking Down the Tasting Room Survey Results_*
*Speaker: Lesley Berglund, WISE Academy*
*
_Winemaker Trials Tastings_*
Experience new winemaker trials on the tradeshow floor with winemakers 
pouring and exploring the results of ongoing trials. See what fellow 
winemakers are working on in the vineyard and cellar to improve wine 
quality. Confirmed trials include:

_DAOU Vineyards & Winery_
The effect of harvesting at peak anthocyanin extraction in the vineyard

_DAOU Vineyards & Winery_
Effect on Phenolics when using LalVigne product from Lallemand
_
DAOU Vineyards & Winery_
D20 vs. other commercial yeasts in fermentation
_
Chamisal Vineyards_
Whole cluster fermentation and its effect on phenolics and aromatics
_
Chamisal Vineyards_
Stabulation on Rosé

_Halter Ranch Vineyard_
Grenache Blanc Yeast Trial - evaluate the fermentation kinetics, 
analytical metrics and sensory profile of different yeast strains

_Niner Wine Estates_
Comparison of de-stemmed vs. 20% vs. 75% whole cluster fruit

More coming from Star Lane and Wrath.
+ ARC Trials (Laffort) 4 trials*
**
***
*WHO SHOULD ATTEND*
Owners and employees of wineries, growers, and vineyard management 
companies on the Central Coast.

For a list of *WiVi 2016* wineries in attendance click HERE 
<https://www.eiseverywhere.com/emarketing/go.php?i=374189&e=aW5mb0BtdW5zdmluZXlhcmQuY29t&l=http://www.wivicentralcoast.com/last-year-wineries/>

*Attendee Registration opens TODAY!

<https://www.eiseverywhere.com/emarketing/go.php?i=374189&e=aW5mb0BtdW5zdmluZXlhcmQuY29t&l=http://www.wivicentralcoast.com/attendee/#ticketoptions>
*

For questions regarding WiVi 2017, please email 
info at wivicentralcoast.com or call 888-974-9484.
*www.wivicentralcoast.com 
<https://www.eiseverywhere.com/emarketing/go.php?i=374189&e=aW5mb0BtdW5zdmluZXlhcmQuY29t&l=http://www.wivicentralcoast.com/>*

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