VASCM: The Santa Cruz Mts. AVA is NOT in the Central Coast

[Prudy]

This is an old controversy.  Maybe you could fill people on on your recollection of this conversation in the past , John B.?
Prudy

On Sep 12, 2011, at 1:56 PM, John Bargetto <jbargetto at bargetto.com> wrote:

> SCM is not but should be...no disadvantages only advantages
> 
> Just as Napa is in Northcoast.
> 
> SCM in Cental Coast would offer blending opportunities and flexibility too
> 
> J 
> 
> John E. Bargetto
> Director of Winemaking
> Bargetto Winery
> 831.475.2258 Ext.17
> jbargetto at bargetto.com
> -----Original Message-----
> From: vascm-bounces at kkn.net [mailto:vascm-bounces at kkn.net] On Behalf Of John Schumacher
> Sent: Monday, September 12, 2011 12:57 PM
> To: mary at lindsaypr.com; VASCM at kkn.net
> Subject: Re: VASCM: The Santa Cruz Mts. AVA is NOT in the Central Coast
> 
> That is interesting news.  Many of us have not made nor emphasized that
> distinction, nor have had too in most cases.  
> 
> This is even a greater marketing opportunity, not only with keeping our AVA
> separate when submitting samples and press releases to Journalists but in
> continuing the shout out about the Santa Cruz Mountains.  let's get these
> Wine Rags to keep us lumped out of the Central Coast when calling out for
> tasting samples and Have our AVA stand on its own!
> 
> Nice job once again on the research Mary!
> 
> John Schumacher
> Hallcrest Vineyards
> 
> -----Original Message-----
> From: vascm-bounces at kkn.net [mailto:vascm-bounces at kkn.net] On Behalf Of Mary
> Lindsay, Muns Vineyard
> Sent: Monday, September 12, 2011 9:37 AM
> To: VASCM at kkn.net
> Subject: VASCM: The Santa Cruz Mts. AVA is NOT in the Central Coast
> 
> I have heard, and you may have very well also, that the Santa Cruz Mts. 
> AVA is NOT included in the Central Coast AVA. But I haven't  seen this 
> validated. I have read through our AVA definition but could not find 
> this stipulated anywhere in it.  It finally occurred to me to look in 
> the definition of the Central Coast AVA. And there it is. I think it 
> worth sharing.
> 
> The Santa Cruz Mts. is consistently lumped into the 'Central Coast' - by 
> the Wine Institute in its marketing materials, by publishers on their 
> maps and stories. This is probably out of convenience - and because they 
> don't know otherwise. I think it is important that we all are cognizant 
> of this distinction. From what I have heard, we can thank our 'founding 
> fathers and mothers', who helped define the AVA in the first place, for 
> insisting that the Santa Cruz Mts. be maintained as distinct from the
> Central Coast when that larger AVA was defined a few years later.
> 
> The Wine Institute provides a list of AVA definitions that have been 
> approved and published by the GPO on its website at 
> http://www.iwineinstitute.com/avabyname.asp. You can find a link to both 
> the Santa Cruz Mountains and Central Coast AVA delineations there.
> 
> In the Central Coast definition you find this distinction:
> 
> (c) Boundary. The Central Coast viticultural area is located in the 
> following California counties: Monterey, Santa Cruz, Santa Clara, 
> Alameda, San Benito, San Luis Obispo, Santa Barbara, San Francisco, San 
> Mateo, and Contra Costa. The Santa Cruz Mountains viticultural area is 
> excluded. (The boundaries of the Santa Cruz Mountains viticultural area 
> are described in 27 CFR Sec. 9.31.)
> 
> So, for the record...
> 
> Best,
> - Mary Lindsay
> Muns Vineyard
> -- 
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