VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]

[Bradley Brown]

Ed is asking great questions. Personally, I don't see how being part of central coast negatively affects our appellation. Many appellations that are part of Central Coast have way more prominence and identification with highly rated wines in the minds of consumers than our own (Paso Robles, Santa Lucia Highlands, and a number of others). If anything, being part of the Central Coast will simply make more people aware that the Santa Cruz Mtn appellation even exists (yes this is true - many people have no clue where we are located and what wines we are known for). If you have a Santa Cruz Mtn wine, market it as such and really you lose nothing by being part of Central Coast. If you want to create blends with wines from Monterey, Paso Robles, or other central coast regions, you would have to option to market them as Central Coast instead of California - this is a big benefit for those doing so. Presently, we are forced to market these blends as California or
 Santa Cruz County & Monterey County (bi-county blend).

 
Bradley Brown
Proprietor & Winemaker
Big Basin Vineyards




>________________________________
> From: Ed Muns <ed at munsvineyard.com>
>To: 'VASCM' <vascm at kkn.net> 
>Sent: Friday, December 16, 2011 8:24 AM
>Subject: Re: VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]
> 
>A lot of the comments on this topic have alluded to a negative marketing
>impact on SCM wines if the SCM AVA were to be included in the larger CC AVA.
>However, the SCM AVA has always been included in the even larger California
>AVA and I've never heard complaints about that.
>
>
>1.  How has being a unique subset of the California AVA been a marketing
>issue for SCM AVA wines?
>
>2.  Why is being a unique subset of the CC AVA any different and therefore a
>marketing issue?
>
>3.  What is the marketing issue exactly?
>    -  SCM AVA wine labels would be no different. 
>    -  We expend no effort to distinguish SCM AVA from California AVA,
>so there should be no effort to distinguish from CC AVA.
>    
>4.  What exactly would anyone do to market SCM AVA wines as separate from CC
>AVA?
>    -  SCM AVA is already distinct from CC and California by virtue of
>being an AVA.  That's the whole point of an AVA.
>
>5.  Is this concern in the mind of anyone other than ourselves as producers?
>
>
>I understand there is a concern, but I don't understand what it is.
>
>Regards,
>Ed
>------------------------------------------------------------------
>Ed Muns
>Muns Vineyard - www.munsvineyard.com
>Facebook - www.facebook.com/munsvineyard
>
>
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