VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]

[Ryan Beauregard]

Morning!

I feel left out on the commenting! ;)

After thinking about this for a few days, I fell that there is no harm in
being part of the Central Coast.  I see no benefit, but also no harm.

I will not use Central Coast on my own wines, as we use 90% Santa Cruz
Mountains fruit.

I do not really care what anyone else does.  Im not interested in
supporting it or opposing it.

If it benefits my compadres, I say go for it.  I want to see everyone be
successful.

Happy Holidays

Ryan



On Fri, Dec 16, 2011 at 8:24 AM, Ed Muns <ed at munsvineyard.com> wrote:

> A lot of the comments on this topic have alluded to a negative marketing
> impact on SCM wines if the SCM AVA were to be included in the larger CC
> AVA.
> However, the SCM AVA has always been included in the even larger California
> AVA and I've never heard complaints about that.
>
>
> 1.  How has being a unique subset of the California AVA been a marketing
> issue for SCM AVA wines?
>
> 2.  Why is being a unique subset of the CC AVA any different and therefore
> a
> marketing issue?
>
> 3.  What is the marketing issue exactly?
>        -  SCM AVA wine labels would be no different.
>        -  We expend no effort to distinguish SCM AVA from California AVA,
> so there should be no effort to distinguish from CC AVA.
>
> 4.  What exactly would anyone do to market SCM AVA wines as separate from
> CC
> AVA?
>        -  SCM AVA is already distinct from CC and California by virtue of
> being an AVA.  That's the whole point of an AVA.
>
> 5.  Is this concern in the mind of anyone other than ourselves as
> producers?
>
>
> I understand there is a concern, but I don't understand what it is.
>
> Regards,
> Ed
> ------------------------------------------------------------------
> Ed Muns
> Muns Vineyard - www.munsvineyard.com
> Facebook - www.facebook.com/munsvineyard
>
>
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-- 
Ryan Beauregard
Winemaker
Beauregard Vineyards
10 Pine Flat Road
Bonny Doon California 95060

831-425-7777 ext 3

"Be who you are and say what you feel because those who mind don't matter
and those who matter don't mind."
Dr. Seuss

"The only man who makes no mistakes is the man who never does anything.”
Teddy Roosevelt