VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]

[Ed Muns]

A lot of the comments on this topic have alluded to a negative marketing
impact on SCM wines if the SCM AVA were to be included in the larger CC AVA.
However, the SCM AVA has always been included in the even larger California
AVA and I've never heard complaints about that.


1.  How has being a unique subset of the California AVA been a marketing
issue for SCM AVA wines?

2.  Why is being a unique subset of the CC AVA any different and therefore a
marketing issue?

3.  What is the marketing issue exactly?
	-  SCM AVA wine labels would be no different. 
	-  We expend no effort to distinguish SCM AVA from California AVA,
so there should be no effort to distinguish from CC AVA.
	
4.  What exactly would anyone do to market SCM AVA wines as separate from CC
AVA?
	-  SCM AVA is already distinct from CC and California by virtue of
being an AVA.  That's the whole point of an AVA.

5.  Is this concern in the mind of anyone other than ourselves as producers?


I understand there is a concern, but I don't understand what it is.

Regards,
Ed
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Ed Muns
Muns Vineyard - www.munsvineyard.com
Facebook - www.facebook.com/munsvineyard