VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]

Thu Dec 15 07:54:23 PST 2011

To John,  Why?  What rationale do you use to make your proposal?  I
strongly disagree.

Tom Legan
Legan Family Vineyards
Grower for Skove

On Wed, Dec 14, 2011 at 7:32 AM, Nick Guerrero
<nick.guerrero at sbcglobal.net> wrote:
> Hi Everyone,
>
> Unfortunately I could not read the document (file format incompatibility) that
> was attached. I understand from John's e-mail that he would like to see the
> Santa Cruz Mountains AVA incorporated as a sub-AVA of the Central Coast. I
> understand he has provided a rationale and proposal to do so.
>
> I disagree. It would be similar to Sonoma asking to incorporate itself into
> Napa. The Santa Cruz Mountains AVA produces a small amount of wine. The Central
> Coast produces a voluminous amount of wine. The vineyards of the Santa Cruz
> Mountains are difficult and expensive to grow and maintain. They produce fruit
> that becomes truly distinctive wine. The attributes of our AVA wines including
> spice, acid and tannins are not found in many other locales. Why would we wish
> to become part of something less unique? The incorporation of our AVA into
> something larger would dilute what we are trying to do. The efforts of our
> predecessors in establishing the SCM AVA in the first place would be for naught.
> Santa Cruz is special. Santa Cruz is not the Central Coast. The winemakers of
> Santa Cruz also bring "terroir" to the wines that are produced. I believe that
> terroir is not only the land and the climate but it is also the collective
> culture of the winemakers that produces the wine. Our productions are "small
> lot" productions. Our producers, by and large, produce less than 10,000 cases of
> wine each year. Not only do I not wish to participate in diluting our heritage,
> I want to promote our uniqueness. That is what Pinot Paradise is about. That is
> what our Pinot noir technical group was established to do.
>
> As we move forward in these difficult times, we are not always in agreement but
> I think we understand that we are together in this. With many moving parts it is
> difficult to always find common ground but let us continue to focus on what
> makes us special.
>
> Merry Christmas and warm regards,
>  Nick Guerrero
> Winegrower
> Vine Hill Winery
> 2300 Jarvis Road
> Santa Cruz, CA 95065
> 831-427-0436 winery
> 408-568-1965 mobile
> Please consider the impact on our environment before printing this e-mail.
>
>
>
>
> ________________________________
> From: Heart O' The Mountain <wine at heartothemountain.com>
> To: Jim Schultze <jameskschultze at gmail.com>
> Cc: Santacruzmountains winegrowers <vascm at kkn.net>
> Sent: Wed, December 14, 2011 5:49:32 AM
> Subject: Re: VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]
>
> I agree with those who oppose this proposal. Our biggest challenge in marketing
> is separating our wine
> >From the crowd. SCM is unique  and I believe this proposal would weaken
> A marketing feature that sets us apart.
>
> Bob Brassfield
>
> Sent from my iPhone
>
> On Dec 13, 2011, at 9:21 PM, Jim Schultze <jameskschultze at gmail.com> wrote:
>
>> Hi All,
>>
>> I totally agree with Dave--I see no good rationale for this.  I think we
>> are just starting to get some traction with the SCM appellation.  I
>> appreciate John's argument that it gives more blending opportunities, but
>> to me the overriding consideration is that it just muddles the perception
>> of SCM even more than it already is!
>>
>> Regards--Jim
>>
>> Jim Schultze
>> Proprietor/Winemaker
>> Windy Oaks Winery and Vineyards
>> (831)786-9463
>> www.windyoaksestate.com
>>
>>
>>
>> On 12/13/11 6:05 PM, "Dave Moulton" <dave at burrellschool.com> wrote:
>>
>>> To all concerned
>>>
>>> Please keep these two appellations separate as they are uniquely different
>>> in way too many ways.
>>>
>>>
>>>
>>> Dave Moulton
>>>
>>> Burrell School Estate Vineyards
>>>
>>>
>>>
>>> _____
>>>
>>> From: santacruzmountains at yahoogroups.com
>>> [mailto:santacruzmountains at yahoogroups.com] On Behalf Of John Bargetto
>>> Sent: Tuesday, December 13, 2011 2:09 PM
>>> To: Santacruzmountains winegrowers (santacruzmountains at yahoogroups.com)
>>> Cc: Santacruzmountains winegrowers (vascm at kkn.net)
>>> Subject: [santacruzmountains] SCM/CC appellations [1 Attachment]
>>>
>>>
>>>
>>>
>>>
>>> [Attachment(s) from John Bargetto included below]
>>>
>>> Dear local winegrowers/winemakers
>>>
>>>
>>>
>>> At the SCMVA meeting last week, I presented a proposal that calls for the
>>> Central Coast vit area to include the SCM.  Presently they are separate
>>> areas.
>>>
>>>
>>>
>>> This would be a long term process (think years) of building consensus and
>>> then applying to TTB
>>>
>>>
>>>
>>> The enclosed doc fleshes out the reasoning.
>>>
>>>
>>>
>>> I am looking for a few good hearty people to join me on a committee to
>>> further explore this concept.
>>>
>>>
>>>
>>> If you are interested and/or want to give feedback at this early stage,
>>> please feel free.
>>>
>>>
>>>
>>> Best wishes for the Holiday season,
>>>
>>>
>>>
>>> John
>>>
>>>
>>>
>>> John E. Bargetto
>>>
>>> Director of Winemaking
>>>
>>> Bargetto Winery
>>>
>>> 831.475.2258 Ext.17
>>>
>>> jbargetto at bargetto.com
>>>
>>>
>>>
>>> __._,_.___
>>>
>>> Attachment(s) from John Bargetto
>>>
>>> 1 of 1 File(s)
>>>
>>> <http://l.yimg.com/kq/static/images/yg/img/doc/doc16x16.gif>
>>> <http://xa.yimg.com/kq/groups/8661737/193479985/name/SCM%20Appellation%202
>>> 01
>>> 2%2Edoc> SCM Appellation 2012.doc
>>>
>>> Reply
>>> <mailto:jbargetto at bargetto.com?subject=Re%3A%20SCM%2FCC%20appellations>
>>> to
>>> sender | Reply
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-- 
Best always,

Tom