VASCM: SCM/CC appellations

[Cliff Gardner]

Hi all,

Since moving to the Sierra Foothills, we have been inactive in the 
association, but I still receive emails.  I may have no business 
getting involved, but I would like to point out to you all that the 
more AVAs you are in the more flexibility you have.  If you become part 
of the the Central Coast AVA, you can till maintain the Santa Cruz AVA 
designation and make it stronger.  You are already in the California 
AVA, which allows  you to label wines made from grapes grown in 
California but outside of the Santa Cruz Mtn AVA, as California AVA.  
If you become part of the Central Coast AVA, you will have a third 
option to label wines made from grapes grown in said area, and label 
them Central Coast AVA, which I believe has a better name than the 
California AVA; and make the wines more salable and salable at a higher 
price.

Within the Napa AVA there are 20 to 30 AVAs, (ie Spring Mountain, 
Rutherford Bench, Howell Mountain, Stags Leap), the same goes for the 
Sonoma AVA.  Hope my input helps!

Cliff Gardner

On Dec 13, 2011, at 2:08 PM, John Bargetto wrote:

> Dear local winegrowers/winemakers
>
> At the SCMVA meeting last week, I presented a proposal that calls for 
> the Central Coast vit area to include the SCM.  Presently they are 
> separate areas.
>
> This would be a long term process (think years) of building consensus 
> and then applying to TTB
>
> The enclosed doc fleshes out the reasoning.
>
> I am looking for a few good hearty people to join me on a committee to 
> further explore this concept.
>
> If you are interested and/or want to give feedback at this early 
> stage, please feel free.
>
> Best wishes for the Holiday season,
>
> John
>
> John E. Bargetto
> Director of Winemaking
> Bargetto Winery
> 831.475.2258 Ext.17
> jbargetto at bargetto.com
>
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