VASCM: [santacruzmountains] SCM/CC appellations - here is the attachment

Wed Dec 14 08:04:49 PST 2011

Unfortunately John's attachment didn't post to the VASCM list, so I will 
copy and paste it here so everyone can see and consider his full 
argument. Please note that John also sent this to the SCMWA list, and 
the attachment is on that message (for those of you on both lists).  
Here is his attachment with the proposal:
Best,
Mary Lindsay
Muns Vineyard

SCM Appellation1982-2012
/Thirty Years later...time for a tweak to Central Coast boundary/

Proposal:Re-draw Central Coast boundary to include SCM

Note how Northcoast includes Napa and Sonoma without issue
(Did Robert Mondavi ever wake up and complain that he was part of 
Northcoast?)

*Advantages of having SCM inside Central Coast*

1.Quality Protection
With proposed new Central Coast line, wineries would have ability in 
challenging vintages to downgrade SCM wines to Central Coast, thereby 
maintaining quality integrity of SCM wines.

Central Coast Appellation has developed significantly in reputation 
since 1982, and would provide wineries better option to sell wine, 
instead of having to use generic California Appellation.

2.Blending Option
With SCM as part of Central Coast, winemakers would have more flexibility to
blend in SCM wine into CC blends.Presently only 15% SCM wine can go into 
Central Coast blends.With new boundary wine could be up to 100% SCM.

*3.**See Map*
If you look at map, is there any more "Central" or "Coast" area in 
California. SCM iscertainly more CC than Livermore.Also, some existing 
low-elevation vineyards would get upgraded to Central Coast.   Central 
Coast boundary could simply continue up coast line, at Hwy 92 follow 
east along Hwy 92, follow SCM line south and intersect with present 
Central Coast line.

Would require building support in SCM and completing application to TTB.

Looking for 3-4 person committee

I would appreciate your feedback Please contact me at:

John Bargetto
jbargetto at bargetto.com <mailto:jbargetto at bargetto.com>
831.475.2258 x17

On 12/14/2011 7:32 AM, Nick Guerrero wrote:
> Hi Everyone,
>
> Unfortunately I could not read the document (file format incompatibility) that
> was attached. I understand from John's e-mail that he would like to see the
> Santa Cruz Mountains AVA incorporated as a sub-AVA of the Central Coast. I
> understand he has provided a rationale and proposal to do so.
>
> I disagree. It would be similar to Sonoma asking to incorporate itself into
> Napa. The Santa Cruz Mountains AVA produces a small amount of wine. The Central
> Coast produces a voluminous amount of wine. The vineyards of the Santa Cruz
> Mountains are difficult and expensive to grow and maintain. They produce fruit
> that becomes truly distinctive wine. The attributes of our AVA wines including
> spice, acid and tannins are not found in many other locales. Why would we wish
> to become part of something less unique? The incorporation of our AVA into
> something larger would dilute what we are trying to do. The efforts of our
> predecessors in establishing the SCM AVA in the first place would be for naught.
> Santa Cruz is special. Santa Cruz is not the Central Coast. The winemakers of
> Santa Cruz also bring "terroir" to the wines that are produced. I believe that
> terroir is not only the land and the climate but it is also the collective
> culture of the winemakers that produces the wine. Our productions are "small
> lot" productions. Our producers, by and large, produce less than 10,000 cases of
> wine each year. Not only do I not wish to participate in diluting our heritage,
> I want to promote our uniqueness. That is what Pinot Paradise is about. That is
> what our Pinot noir technical group was established to do.
>
> As we move forward in these difficult times, we are not always in agreement but
> I think we understand that we are together in this. With many moving parts it is
> difficult to always find common ground but let us continue to focus on what
> makes us special.
>
> Merry Christmas and warm regards,
>   Nick Guerrero
> Winegrower
> Vine Hill Winery
> 2300 Jarvis Road
> Santa Cruz, CA 95065
> 831-427-0436 winery
> 408-568-1965 mobile
> Please consider the impact on our environment before printing this e-mail.
>
>
>
>
> ________________________________
> From: Heart O' The Mountain<wine at heartothemountain.com>
> To: Jim Schultze<jameskschultze at gmail.com>
> Cc: Santacruzmountains winegrowers<vascm at kkn.net>
> Sent: Wed, December 14, 2011 5:49:32 AM
> Subject: Re: VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]
>
> I agree with those who oppose this proposal. Our biggest challenge in marketing
> is separating our wine
> > From the crowd. SCM is unique  and I believe this proposal would weaken
> A marketing feature that sets us apart.
>
> Bob Brassfield
>
> Sent from my iPhone
>
> On Dec 13, 2011, at 9:21 PM, Jim Schultze<jameskschultze at gmail.com>  wrote:
>
>> Hi All,
>>
>> I totally agree with Dave--I see no good rationale for this.  I think we
>> are just starting to get some traction with the SCM appellation.  I
>> appreciate John's argument that it gives more blending opportunities, but
>> to me the overriding consideration is that it just muddles the perception
>> of SCM even more than it already is!
>>
>> Regards--Jim
>>
>> Jim Schultze
>> Proprietor/Winemaker
>> Windy Oaks Winery and Vineyards
>> (831)786-9463
>> www.windyoaksestate.com
>>
>>
>>
>> On 12/13/11 6:05 PM, "Dave Moulton"<dave at burrellschool.com>  wrote:
>>
>>> To all concerned
>>>
>>> Please keep these two appellations separate as they are uniquely different
>>> in way too many ways.
>>>
>>>
>>>
>>> Dave Moulton
>>>
>>> Burrell School Estate Vineyards
>>>
>>>
>>>
>>> _____
>>>
>>> From: santacruzmountains at yahoogroups.com
>>> [mailto:santacruzmountains at yahoogroups.com] On Behalf Of John Bargetto
>>> Sent: Tuesday, December 13, 2011 2:09 PM
>>> To: Santacruzmountains winegrowers (santacruzmountains at yahoogroups.com)
>>> Cc: Santacruzmountains winegrowers (vascm at kkn.net)
>>> Subject: [santacruzmountains] SCM/CC appellations [1 Attachment]
>>>
>>>
>>>
>>>
>>>
>>> [Attachment(s) from John Bargetto included below]
>>>
>>> Dear local winegrowers/winemakers
>>>
>>>
>>>
>>> At the SCMVA meeting last week, I presented a proposal that calls for the
>>> Central Coast vit area to include the SCM.  Presently they are separate
>>> areas.
>>>
>>>
>>>
>>> This would be a long term process (think years) of building consensus and
>>> then applying to TTB
>>>
>>>
>>>
>>> The enclosed doc fleshes out the reasoning.
>>>
>>>
>>>
>>> I am looking for a few good hearty people to join me on a committee to
>>> further explore this concept.
>>>
>>>
>>>
>>> If you are interested and/or want to give feedback at this early stage,
>>> please feel free.
>>>
>>>
>>>
>>> Best wishes for the Holiday season,
>>>
>>>
>>>
>>> John
>>>
>>>
>>>
>>> John E. Bargetto
>>>
>>> Director of Winemaking
>>>
>>> Bargetto Winery
>>>
>>> 831.475.2258 Ext.17
>>>
>>> jbargetto at bargetto.com
>>>
>>>
>>>
>>> __._,_.___
>>>
>>> Attachment(s) from John Bargetto
>>>
>>> 1 of 1 File(s)
>>>
>>> <http://l.yimg.com/kq/static/images/yg/img/doc/doc16x16.gif>
>>> <http://xa.yimg.com/kq/groups/8661737/193479985/name/SCM%20Appellation%202
>>> 01
>>> 2%2Edoc>  SCM Appellation 2012.doc
>>>
>>> Reply
>>> <mailto:jbargetto at bargetto.com?subject=Re%3A%20SCM%2FCC%20appellations>
>>> to
>>> sender | Reply
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