VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]

Wed Dec 14 07:32:16 PST 2011

Hi Everyone,

Unfortunately I could not read the document (file format incompatibility) that 
was attached. I understand from John's e-mail that he would like to see the 
Santa Cruz Mountains AVA incorporated as a sub-AVA of the Central Coast. I 
understand he has provided a rationale and proposal to do so.

I disagree. It would be similar to Sonoma asking to incorporate itself into 
Napa. The Santa Cruz Mountains AVA produces a small amount of wine. The Central 
Coast produces a voluminous amount of wine. The vineyards of the Santa Cruz 
Mountains are difficult and expensive to grow and maintain. They produce fruit 
that becomes truly distinctive wine. The attributes of our AVA wines including 
spice, acid and tannins are not found in many other locales. Why would we wish 
to become part of something less unique? The incorporation of our AVA into 
something larger would dilute what we are trying to do. The efforts of our 
predecessors in establishing the SCM AVA in the first place would be for naught. 
Santa Cruz is special. Santa Cruz is not the Central Coast. The winemakers of 
Santa Cruz also bring "terroir" to the wines that are produced. I believe that 
terroir is not only the land and the climate but it is also the collective 
culture of the winemakers that produces the wine. Our productions are "small 
lot" productions. Our producers, by and large, produce less than 10,000 cases of 
wine each year. Not only do I not wish to participate in diluting our heritage, 
I want to promote our uniqueness. That is what Pinot Paradise is about. That is 
what our Pinot noir technical group was established to do. 

As we move forward in these difficult times, we are not always in agreement but 
I think we understand that we are together in this. With many moving parts it is 
difficult to always find common ground but let us continue to focus on what 
makes us special.

Merry Christmas and warm regards,
 Nick Guerrero
Winegrower
Vine Hill Winery
2300 Jarvis Road
Santa Cruz, CA 95065
831-427-0436 winery
408-568-1965 mobile
Please consider the impact on our environment before printing this e-mail.

________________________________
From: Heart O' The Mountain <wine at heartothemountain.com>
To: Jim Schultze <jameskschultze at gmail.com>
Cc: Santacruzmountains winegrowers <vascm at kkn.net>
Sent: Wed, December 14, 2011 5:49:32 AM
Subject: Re: VASCM: [santacruzmountains] SCM/CC appellations [1 Attachment]

I agree with those who oppose this proposal. Our biggest challenge in marketing 
is separating our wine
>From the crowd. SCM is unique  and I believe this proposal would weaken
A marketing feature that sets us apart.

Bob Brassfield 

Sent from my iPhone

On Dec 13, 2011, at 9:21 PM, Jim Schultze <jameskschultze at gmail.com> wrote:

> Hi All,
> 
> I totally agree with Dave--I see no good rationale for this.  I think we
> are just starting to get some traction with the SCM appellation.  I
> appreciate John's argument that it gives more blending opportunities, but
> to me the overriding consideration is that it just muddles the perception
> of SCM even more than it already is!
> 
> Regards--Jim
> 
> Jim Schultze
> Proprietor/Winemaker
> Windy Oaks Winery and Vineyards
> (831)786-9463
> www.windyoaksestate.com
> 
> 
> 
> On 12/13/11 6:05 PM, "Dave Moulton" <dave at burrellschool.com> wrote:
> 
>> To all concerned
>> 
>> Please keep these two appellations separate as they are uniquely different
>> in way too many ways.
>> 
>> 
>> 
>> Dave Moulton
>> 
>> Burrell School Estate Vineyards
>> 
>> 
>> 
>> _____  
>> 
>> From: santacruzmountains at yahoogroups.com
>> [mailto:santacruzmountains at yahoogroups.com] On Behalf Of John Bargetto
>> Sent: Tuesday, December 13, 2011 2:09 PM
>> To: Santacruzmountains winegrowers (santacruzmountains at yahoogroups.com)
>> Cc: Santacruzmountains winegrowers (vascm at kkn.net)
>> Subject: [santacruzmountains] SCM/CC appellations [1 Attachment]
>> 
>> 
>> 
>> 
>> 
>> [Attachment(s) from John Bargetto included below]
>> 
>> Dear local winegrowers/winemakers
>> 
>> 
>> 
>> At the SCMVA meeting last week, I presented a proposal that calls for the
>> Central Coast vit area to include the SCM.  Presently they are separate
>> areas.
>> 
>> 
>> 
>> This would be a long term process (think years) of building consensus and
>> then applying to TTB
>> 
>> 
>> 
>> The enclosed doc fleshes out the reasoning.
>> 
>> 
>> 
>> I am looking for a few good hearty people to join me on a committee to
>> further explore this concept.
>> 
>> 
>> 
>> If you are interested and/or want to give feedback at this early stage,
>> please feel free.
>> 
>> 
>> 
>> Best wishes for the Holiday season,
>> 
>> 
>> 
>> John
>> 
>> 
>> 
>> John E. Bargetto
>> 
>> Director of Winemaking
>> 
>> Bargetto Winery
>> 
>> 831.475.2258 Ext.17
>> 
>> jbargetto at bargetto.com
>> 
>> 
>> 
>> __._,_.___
>> 
>> Attachment(s) from John Bargetto
>> 
>> 1 of 1 File(s) 
>> 
>> <http://l.yimg.com/kq/static/images/yg/img/doc/doc16x16.gif>
>> <http://xa.yimg.com/kq/groups/8661737/193479985/name/SCM%20Appellation%202
>> 01
>> 2%2Edoc> SCM Appellation 2012.doc
>> 
>> Reply
>> <mailto:jbargetto at bargetto.com?subject=Re%3A%20SCM%2FCC%20appellations>
>> to
>> sender | Reply
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