VASCM: Wine Institute & CAWG Workshop: Marketing for California Wineries & Growers

[Mary Lindsay, Muns Vineyard]

The Wine Institute and CAWG are sponsoring a workshop for Wineries and 
Growers:

Marketing for California Wineries & Growers
May 13: Napa, at the Meritage Hotel, 875 Bordeaux Way
May 25: Monterey, at the Constellation offices, 800 So. Alta St., Gonzales
May 26: San Francisco, at the Wine Institute offices
Or Webinar on May 26 (vintners track or growers track)
Registration and breakfast at 8:30
Program 9:00am - noon

Learn how to tell your story to full advantage in "The Breakthrough 
Message" Hear the results of our 2011 New York Sommelier Survey 
presented by Evan Goldstein, M.S., of Full Circle Solutions. Get the 
latest on social media best practices and how to put them in action in 
separate sessions geared to wineries and winegrape growers.

Program:
*General Session*: The Breakthrough Message - How to tell your story in 
a cluttered, competitive world
with Susan Orenstein, Communications Consultant, former journalist
Does your story need a refresh? Are you conveying your uniqueness to 
full advantage? It can be surprisingly hard to see your own true story 
and even harder to tell it in a concise, compelling and authentic way. 
Learn how to get to the heart of your story and build a deeper 
connection with your customers.

*Vintner Track:*
Sommelier Survey, 2011: What top New York sommeliers have to say about 
California wine
with Evan Goldstein, Full Circle Wine Solutions
Learn the results of in-depth focus groups held with two dozen of New 
York's most influential sommeliers and delivered with recommendations on 
how wineries and regional associations can enhance perceptions and 
relationships with these important gatekeepers.

Social Media 101 for Wineries: with Mia Malm, Malm Communications and 
Jeremy Benson, Benson Marketing Group
These experts share best practices and case studies of successful 
campaigns to show how you build consistent brand equity, streamline your 
workload, reach your audience and navigate the social world to benefit 
your winery. You will receive an update on the Wine Institute's upcoming 
social strategy as well as a Best Practices handout.


*Grower Track:*
Social Media for Farmers: with Libby Hall and Brandon Souza, AdFarm
New this year, we have a breakout session designed just for winegrape 
growers. This hands-on social media training session will provide 
learning opportunities for everyone from the seasoned social media 
expert to those still trying to figure out the meaning of a #hashtag. 
You will leave this session with the ability to tell your unique story 
using social media.

*RSVP* to:
Sharlene at cawg.org or communications at wineinstitute.org
Please indicate which session(s) you wish to attend at which location or 
if you plan to participate in the webinar on May 26 as a grower or 
vintner. Include the full name of the attendee and affiliation. Space is 
limited.