[Cwo] Marketing CWO
dfaklis at yahoo.com
Sun Jan 4 16:01:45 PST 2015
CWO logs were down sharply in 2014 compared to 2013. I'd like to reverse that in 2015.
We had a higher level of direct marketing in 2014 relative to 2013, but we need to do more in order to increase participation and number of logs. There are some tasks that need doing:
1. Determine who is participating.
2014: 629 calls, 496 logs2013: 923 calls, 847 logs2012: 1178 calls, 397 logs2011: 931 calls, 386 logs
Compare the "calls" spreadsheet from 2013 and 2014 and try to learn something about who sat out 2014. Number of teams was about the same year over year (I continue to push teamwork pretty hard), but ops/team was down.
2. Build a spreadsheet of email addresses for past participants so we can send reminders in 2015. This needs a few volunteers. 3830scores and QRZ make it easy to find email addresses. Many hands make light work.
3. I plan to create an informal and international CWO "marketing team." Bring together 5-10 ops to cover all regions and primary populations centers. Any suggestions? I tried the Ambassador network in 2014 and that had mixed results (I did not develop the effort properly). I will engage them again in 2015 to see if they have interest in taking on some CWO marketing tasks.
4. What else should we do, in addition to the above and the marketing plan that was executed in 2014/2013?
Happy New Year!
73, Dean, NW2K
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