From dfaklis at yahoo.com  Sun Jan  4 16:01:45 2015
From: dfaklis at yahoo.com (D Faklis)
Date: Mon, 5 Jan 2015 00:01:45 +0000 (UTC)
Subject: [Cwo] Marketing CWO
Message-ID: <1451753028.2625868.1420416105266.JavaMail.yahoo@jws10061.mail.ne1.yahoo.com>

CWO logs were down sharply in 2014 compared to 2013.? I'd like to reverse that in 2015.
We had a higher level of direct marketing in 2014 relative to 2013, but we need to do more in order to increase participation and number of logs.? There are some tasks that need doing:
1.? Determine who is participating.
2014:? 629 calls, 496 logs2013:? 923 calls, 847 logs2012:? 1178 calls, 397 logs2011:? 931 calls, 386 logs
Compare the "calls" spreadsheet from 2013 and 2014 and try to learn something about who sat out 2014.? Number of teams was about the same year over year?(I continue to?push teamwork pretty hard), but ops/team was down.
A volunteer?
2.? Build a spreadsheet of email addresses for past participants so we can send reminders in 2015.? This needs a few volunteers.? 3830scores and QRZ make it easy to find email addresses.? Many hands make light work.
3.? I plan to create an informal and international CWO "marketing team."? Bring together 5-10 ops to cover all regions and primary populations centers.? Any suggestions?? I tried the Ambassador network in 2014 and that had mixed results (I did not develop the effort properly).? I will engage them again in 2015 to see if they have interest in taking on some CWO marketing tasks.
4. What else should we do, in addition to the above and the marketing plan that was executed in 2014/2013?
Happy New Year!
73, Dean, NW2K











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From w6sx at arrl.net  Sun Jan  4 20:25:52 2015
From: w6sx at arrl.net (Hank Garretson)
Date: Mon, 5 Jan 2015 04:25:52 +0000
Subject: [Cwo] Marketing CWO
In-Reply-To: <1451753028.2625868.1420416105266.JavaMail.yahoo@jws10061.mail.ne1.yahoo.com>
References: <1451753028.2625868.1420416105266.JavaMail.yahoo@jws10061.mail.ne1.yahoo.com>
Message-ID: <CABD27U=_Fnj3Y1XCRD-_iC1mwroNR5bztu=Jh6UWT7ez_tNqbg@mail.gmail.com>

On Sun, Jan 4, 2015 at 4:01 PM, D Faklis via Cwo <cwo at kkn.net> wrote:

2014:  629 calls, 496 logs
> 2013:  923 calls, 847 logs
> 2012:  1178 calls, 397 logs
> 2011:  931 calls, 386 logs
>
> Compare the "calls" spreadsheet from 2013 and 2014 and try to learn
> something about who sat out 2014.
>

A good question to be looked at is What did we do right in 2012?

CW Exuberantly,

Hank, W6SX
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From k6rb at baymoon.com  Sun Jan  4 20:37:45 2015
From: k6rb at baymoon.com (Rob K6RB)
Date: Sun, 4 Jan 2015 20:37:45 -0800
Subject: [Cwo] Marketing CWO
In-Reply-To: <1451753028.2625868.1420416105266.JavaMail.yahoo@jws10061.mail.ne1.yahoo.com>
References: <1451753028.2625868.1420416105266.JavaMail.yahoo@jws10061.mail.ne1.yahoo.com>
Message-ID: <A9EEB112D3144135B753FC38D1E28748@robPC>

Dean,

I?m planning to personally invite the over 100 JA stations I worked in the recent ARRL 10 contest. I?m also going to look at my logs for CQ WW CW and add to that JA list. You should reach out to Dai, JF2IWL. He is a good JA contester and participates in CWTs. I think he has good connections with the JA contest community.

You other ideas are fine, too. I would check to see if an ambassador participated in 2014. If so, he would most likely be open to helping. I?m hoping to fill in some of the open ambassador slots, too, early in 2015.

With no ?prize? for teams other than bragging rights, I can understand some of the underwhelming participation. My own contest club ? NCCC ? was pretty dormant. Perhaps if we had something like the medallions to offer to first, second and third place teams (each member) that could help spur more activity. The bronze, silver and gold medallions are not that expensive. If teams are limited to 10, we could get 30 medallions for about $180 plus the cost of mailing. We have budget for that.

Rob K6RB


From: D Faklis via Cwo 
Sent: Sunday, January 04, 2015 4:01 PM
To: cwo at kkn.net 
Subject: [Cwo] Marketing CWO

CWO logs were down sharply in 2014 compared to 2013.  I'd like to reverse that in 2015.

We had a higher level of direct marketing in 2014 relative to 2013, but we need to do more in order to increase participation and number of logs.  There are some tasks that need doing:

1.  Determine who is participating.

2014:  629 calls, 496 logs
2013:  923 calls, 847 logs
2012:  1178 calls, 397 logs
2011:  931 calls, 386 logs

Compare the "calls" spreadsheet from 2013 and 2014 and try to learn something about who sat out 2014.  Number of teams was about the same year over year (I continue to push teamwork pretty hard), but ops/team was down.

A volunteer?

2.  Build a spreadsheet of email addresses for past participants so we can send reminders in 2015.  This needs a few volunteers.  3830scores and QRZ make it easy to find email addresses.  Many hands make light work.

3.  I plan to create an informal and international CWO "marketing team."  Bring together 5-10 ops to cover all regions and primary populations centers.  Any suggestions?  I tried the Ambassador network in 2014 and that had mixed results (I did not develop the effort properly).  I will engage them again in 2015 to see if they have interest in taking on some CWO marketing tasks.

4. What else should we do, in addition to the above and the marketing plan that was executed in 2014/2013?

Happy New Year!

73, Dean, NW2K














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From no5w.chuck at gmail.com  Mon Jan  5 07:18:25 2015
From: no5w.chuck at gmail.com (Charles Sanders)
Date: Mon, 5 Jan 2015 09:18:25 -0600
Subject: [Cwo] Marketing CWO
In-Reply-To: <CABD27U=_Fnj3Y1XCRD-_iC1mwroNR5bztu=Jh6UWT7ez_tNqbg@mail.gmail.com>
References: <1451753028.2625868.1420416105266.JavaMail.yahoo@jws10061.mail.ne1.yahoo.com>
	<CABD27U=_Fnj3Y1XCRD-_iC1mwroNR5bztu=Jh6UWT7ez_tNqbg@mail.gmail.com>
Message-ID: <CALc54ivQZ80BtYueqwHovdJBb8tHcDZCQ51tP=mRCyrM+3i-zg@mail.gmail.com>

One thing I do when gauging activity while processing the Texas QSO Party
logs is to create a Received Stations Report which lists all stations found
in the recieved logs, the number of QSOs reported with them, the number of
received logs reporting those QSOs and whether the station submitted a log.

Suprisingly, and quite disappointing, is the rather large number of
stations showing, for example, 50 or more QSOs that did not submit a log.
Quite a few of these will be award chasers who are only in the party to
capture a new county but some have just forgotten to submit. I've sometimes
given an email nudge to those involved in 50 or more.

In reporting activity back to the sponsoring club the number of  these
"pseudo-logs" is usually shown in an activity chart along with the number
of actual logs.

So I wonder if we have looked at this sort of thing for CWO? Are there
significant number of players who are not submitting a log?

Loving those Wednesday CWTs here:>)

73/Chuck/NO5W

On Sun, Jan 4, 2015 at 10:25 PM, Hank Garretson <w6sx at arrl.net> wrote:

>
>
> On Sun, Jan 4, 2015 at 4:01 PM, D Faklis via Cwo <cwo at kkn.net> wrote:
>
> 2014:  629 calls, 496 logs
>> 2013:  923 calls, 847 logs
>> 2012:  1178 calls, 397 logs
>> 2011:  931 calls, 386 logs
>>
>> Compare the "calls" spreadsheet from 2013 and 2014 and try to learn
>> something about who sat out 2014.
>>
>
> A good question to be looked at is What did we do right in 2012?
>
> CW Exuberantly,
>
> Hank, W6SX
>
> _______________________________________________
> Cwo mailing list
> Cwo at kkn.net
> http://www.kkn.net/mailman/listinfo/cwo
>
>
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