[Cwo] CW Open Promotion

[D Faklis]

All,

Here is an update on CWO promotion:

1.  NCJ article has been submitted for MAY-JUN publication
2.  Rob volunteered and prepared a PPT presentation to help CWops members communicate the CWO to their clubs.  It will be available soon on our website.
3.  I have communicated with KR3E and he has indicated that he will help with CWO PR.

We are in need of CWO Champions in Asia and Europe.  They could drive regional PR.  Do you have some suggestions?  Thanks!

73, Dean, NW2K
 
 

________________________________
 From: D Faklis <dfaklis at yahoo.com>
To: cwo at kkn.net 
Sent: Wednesday, March 5, 2014 7:37 AM
Subject: CW Open Promotion
  

All,

Please find my note of 27 FEB below.  I received three responses on the Proposal for 2014:

Jim N3JT to provide the CQ magazine publisher with a few paragraphs on CWO (I have not developed any appropriate text yet).  An article in CQ would be great!

Hank, W6SX mentioned:  I suggest that we prepare a talking paper or slides for members to present at club meetings and/or spread the word on
club reflectors. The idea is to get CWops members talking to their club members.  

     *******   Would someone like to volunteer for this task?

Hank, W6SX mentioned:  Part of our publicity could emphasize that CWO is a great way to accumulate Centennial QSO Party points real quick. Maybe total up Centennial points https://centennial-qp.arrl.org/call-sign-point-check.phpfor top-fifty finishers last year. Then advertise something like, work half of these guys on two bands in three sessions and you earn xxx easy Centennial points. Among other places, perhaps on the News and Notes section of LoTW home page.

     *******   Would someone like to volunteer for this task?

Pete, W1RM mentioned:  Let's tap KR3E and his expertise for PR.  I will contact him to see if can help us.

With input from Rob and Alan, I will be submitting an article for the MAY-JUN issue of NCJ by the 15 MAR deadline.  The JUL-AUG issue is not an option for us as it is dedicated to WRTC.

See you in today's QRS CWT!

73, Dean, NW2K
------------------------------------------------------------

All,

Here is a summary of FEB 14 thoughts regarding CWO promotion:

1.  Jim mentioned his connection and access with CQ Magazine

2.  Hank mentioned reaching out to the general ham population

3.  Pete and Rob mentioned an article for NCJ highlighting the new award structure in addition to a 2014 results article

4.  Hank mentioned a tie-in with ARRL Centennial W1AW/n

I may have missed some promo concepts, so please refresh if I did.

If I recall correctly, here is what we did last year, beginning on 1 JUL 13 (please add what I missed):

1.  Communicate with N0AX and N1TA at ARRL Contests for Corral and Update
2.  Get the CWO on all international calendars
3.  Work with EY8MM to get translations into Russian and posts on main EU websites
4.  Rob's major effort in JA
5.  Serious direct effort to build international teams, logic was to employ an element of peer pressure to build participation
6.  Eham and QRZ listings
7.  Contact almost all contest clubs directly, worldwide, to enlist "CWO Champions"
8.  Work with NAQCC folks to build a strong QRP contingent.  Wrote QRP article for their newsletter.
9.  Others?

Proposal for 2014:

1.  I plan to do what I did last year.  Primarily focus on teamwork and international participation.  Brute force marketing to established contesters, DXers and QRPers.  I have no contacts in Asia so please advise and help.
2.  I will generate a NCJ article on CWO history and the 2014 CWO.  What else should be in it?
3.  Jim to discuss with his CQ Magazine contact to see what is possible in terms of free publicity, say a short article on CWO.
4.  I'll discuss same with ARRL for QST and online.
5.  Let's discuss mechanisms for reaching out to the general ham population
6.  Let's discuss details on how we can tie into ARRL Centennial
7.  Reach out to our members and help them write articles for their club's newsletters.
8.  Others?

Comments:

1.  In my opinion, paid ads will not be cost effective and will produce negligible results. We know the target audience and have free access to them.  What are your thoughts on this?
2.  Please sign up to help with promotion!
3.  Should we establish goals for 2014 CWO and how would we measure success?

Let's discuss and finalize an approach for 2014.  Thanks!

73, Dean, NW2K
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